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The Corporate Battle Over CNN Reveals The Extent to Which Broken US Media Truly Is.

Late Thursday, as rumors swirled about the Brown University gunman, the network's Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.

Although the network is hardly a perfect news source, her statement rang true to many. It remains one of the outlets where you can find grounded and largely dependable reporting – especially during crises such as the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable State Amid a Corporate Tug-of-War

However CNN, now 45 years old, finds itself in a precarious position as two huge media conglomerates battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has become part of a high-risk game of corporate ownership, rather than as a question of what serves the news-consuming public.

“Here is one more case of the deep structural problems with origins in many years of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a larger point.

“It is often framed as a corporate drama with influential figures as the central actors, but there is scant discussion of the common good,” Pickard said.

A Further Factor: Donald Trump

The CNN scenario is made more complex by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his main “fake news” antagonist.

Remember the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.

Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will insulate him from negative coverage and examination. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that company more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Continued Instability

Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could position CNN for another sale. There is no finish line.

According to Timothy Wu, a lot of this is illegal, anyway. The prominent critic of big tech’s dominance recently argued that competition laws should block both deals.

“Either merger would be harmful to the country, and both should be contested by regulators,” Wu stated.

The Core Issue and a Path Forward

Whatever happens regarding CNN, the larger issue endures.

“What we have now is a profoundly system hostile to democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that should not imply it will be impossible forever.

Initiatives that support independent news organizations, reinforce local journalism, fund public media, and prevent the accumulation of media power in too few hands are not only possible – they are vital for a functioning democracy.

When it comes to media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be pieces in the newest merger game.

EB
About the author

Edward Blanchard

A tech journalist and innovation strategist with over a decade of experience covering emerging technologies and their impact on global markets.

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